Digital Marketing 101 (A Beginner’s Guide To Marketing In 2025)

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👋 Who am I?
I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.

🔎 Note: Some links are affiliate links. I only recommend tools I personally use—never at any extra cost to you.

0:00 – Why Digital Marketing Is Simpler Than It Seems
0:50 – Digital Marketing vs. Traditional Marketing
3:14 – Strategy vs. Tactics (Marketing Master Plan Overview)
3:46 – Step 1: Model – Building a Profitable Business
4:20 – Step 2: Market – Defining Your Ideal Customer
5:02 – Step 3: Message – Speaking Directly to Your Audience
5:22 – Step 4: Media – Choosing the Right Platforms
5:57 – Step 5: Machine – Building a Marketing Funnel
7:17 – Tactics Explained – How to Play the Marketing Game
8:00 – Organic Marketing vs. Paid Marketing
9:46 – Direct Response Marketing vs. Brand Awareness Marketing
12:18 – Search Marketing vs. Discovery Marketing
14:28 – Marketing Products vs. Marketing Services
17:14 – B2B Marketing vs B2C Marketing

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