👉 Get my free course → https://adamerhart.com/course
🔥 Get my free “One Page Marketing Cheatsheet” → https://adamerhart.com/cheatsheet

—

🚀 Launch your entire business in one click
When you sign up for HighLevel using my link, you’ll get instant access to my entire marketing system—completely free.

Start here →
🎯 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86&utm_source=youtube&utm_medium=social&utm_campaign=trial-page

—

Here’s what you’ll unlock:

– ✅ $10K/month agency blueprint
– ✅ Client-getting funnels, scripts, and sales assets
– ✅ Outreach templates that actually get replies
– ✅ 1-on-1 setup call + live weekly coaching
– ✅ Plug-and-play fulfillment systems
– ✅ Affiliate marketing roadmap to $100K+
– ✅ Access to our private community
– ✅ Everything I teach on YouTube—done for you

🎁 Everything above is yours when you sign up here:
👉 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86&utm_source=youtube&utm_medium=social&utm_campaign=trial-page
Includes the extended 30-day trial, live bootcamp, and every bonus—100% free.

—

⚠️ Important: Turn off ad blockers or VPNs before signing up to make sure your bonuses track properly.

—

👋 Who am I?
I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.

🔎 Note: Some links are affiliate links. I only recommend tools I personally use—never at any extra cost to you.

0:00 – Why Digital Marketing Is Simpler Than It Seems
0:50 – Digital Marketing vs. Traditional Marketing
3:14 – Strategy vs. Tactics (Marketing Master Plan Overview)
3:46 – Step 1: Model – Building a Profitable Business
4:20 – Step 2: Market – Defining Your Ideal Customer
5:02 – Step 3: Message – Speaking Directly to Your Audience
5:22 – Step 4: Media – Choosing the Right Platforms
5:57 – Step 5: Machine – Building a Marketing Funnel
7:17 – Tactics Explained – How to Play the Marketing Game
8:00 – Organic Marketing vs. Paid Marketing
9:46 – Direct Response Marketing vs. Brand Awareness Marketing
12:18 – Search Marketing vs. Discovery Marketing
14:28 – Marketing Products vs. Marketing Services
17:14 – B2B Marketing vs B2C Marketing

Share on

Today’s video is a talk I gave at CMO NOW during Advertising Week 2025 that’s all about the state of marketing and where it’s headed. I break down how you can make better content using data, why social media is a merit-based system that can’t be ignored, and how the entire distribution model for advertising has fundamentally changed. I also talk about why I’m obsessed with the rise of live social shopping, the concept of “commercetainment,” and how my strategy has always been to drive sales while building a brand. Hope you enjoy!

Timestamps:
00:45 — How do rethink your social media content
01:14 — How media spending has disguised bad creative for 70 years
05:26 — Why so many people don’t want social media to win
06:36 — Why this is the “golden era of creativity”
07:49 — The number one reason organic social is so important
09:15 — Why I’m not passionate about social media
10:42 — How to drive sales WHILE building a brand
12:00 — Live social shopping is the next frontier for social media
14:22 — Are people buying expensive items on live social shopping?
18:44 — My current infatuation with AI influencers
20:24 — The real way I get all my consumer insights

#garyvee #digitalmarketing #socialmedia #marketingtips #business #entrepreneurship #creative #liveshopping #commercetainment
—
Thanks for watching!

Join My Discord!: http://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees
—
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.

Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, Delhi, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

In 2021, Gary created VeeFriends, an entertainment company that has become a rising powerhouse in modern entertainment and collectibles. Often described as Pokemon meets Sesame Street, the company leverages stories, games, events, collectibles, and technology to scale its character universe. Vaynerchuk also has negotiated partnerships with brand powerhouses such as Crocs, Fanatics, Macy’s/Toys “R” Us, Mattel’s UNO, Mattel’s Masters of the Universe, Moonbug Entertainment, Reebok, Squishmallows, Topps, and more.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. He is a six-time New York Times bestselling author, with titles including Crush It!, Jab, Jab, Jab, Right Hook, Twelve and a Half and Day Trading Attention. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 45 million followers and garner more than 300 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, The Paley Center, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary’s life ambition is to buy the New York Jets.

Share on